From January 1st 2023, Ireland’s only Theme Park and Zoo will be renamed EMERALD PARK. The new name was unveiled today (29.09.22) by Charles Coyle, General Manager of Tayto Park and work is underway to rebrand all elements of the Park before the new year.
Ireland is often referred to as the Emerald Isle by international visitors, and Meath is known throughout Ireland for its lush green countryside, so the new name has relevance and resonance. A name change, and all it involves, is challenging but the team is looking forward to embracing a new era with a new identity.
Charles Coyle said today “When we announced that the name of the Park would change, we were inundated with ideas from the public and it was wonderful to see such enthusiasm. We commissioned a piece of research and EMERALD PARK was the clear favourite. We will start next year with a new name and new brand throughout the Park.”
Niamh Reynolds, marketing manager of the Park said “We made the strategic decision to not look for a brand title sponsor but rather create a new brand – EMERALD PARK which we hope will be supported next year by a number of strategic brand partners from various sectors – FMCG, energy, transport to name a few. We are actively meeting brand teams at present and we are very confident we will have the right partners in place for 2023”.
The theme park and zoo was the vision of founder Raymond Coyle, who passed away in June and his son Charles now continues his father’s legacy. The long term ambition is to make this park in Meath one of the best family attractions in Europe. With ground broken this summer on two new steel rollercoasters with a budget of €30 million, and no doubt some new arrivals at the zoo, 2023 and beyond is going to be an exciting journey for EMERALD PARK.
A new website and brand identity for EMERALD PARK will be unveiled in February 2023. Got any questions about what the rebrand means as a customer, then check out our FAQ's page.